Any media interview is obviously an opportunity to get your point across. Be aware that interviewers aren’t going to ask you a set list of

We live in a savvy snappy hi-tech world moving faster than a speeding bullet. Millennials know automatically when they are being snowed. It’s become clear

ANY successful media encounter needs simple and critical ingredients. Insight, knowledge and examples. KNOW your product. Know why you are there and WHAT you are

One of the first things some companies do if a crisis hits is the worst thing you can do – HIDE. The thinking seems to

There are many ways of looking at a media release.  The bottom line is it’s a release of information designed to get media interested in